How it works
From purchase to a running prospecting system
What happens after you buy, what you do on each day of the first week, and the daily and weekly rhythm that keeps the system running.
- 01
Choose and buy
Pick the Complete System or a single module. Checkout opens securely through Lemon Squeezy, which handles payment and sales tax or VAT as the merchant of record.
- 02
Download your files
After payment you get download access on the confirmation screen and a receipt email with a link to your files. You can return to them any time at app.lemonsqueezy.com/my-orders. Delivery instructions
- 03
Read the model (about 25 minutes)
Manual Parts 01–02: the four failure patterns, the ten stages and the shared vocabulary. If you are experienced, start with the Quick Reference (p.40) and the scoring rules.
- 04
Build it on your territory (Day 0 to Day 7)
The Implementation Workbook takes you through one output per day. Each day: goal, the exact Manual pages to read, a practice exercise, the build on your own accounts, where to enter it in Excel, and a check.
- 05
Run it (Weeks 2–4 and beyond)
Daily time blocks and a Friday review. In Week 3 you calibrate by re-scoring three of your own briefs; in Week 4 you make one change with a hypothesis.
The first week
One output per day
| Day | Focus | What you will have | Time |
|---|---|---|---|
| Day 0 | Setup | Files, timer, daily blocks, tools | 30 min |
| Day 1 | ICP v1 and triggers | ICP v1 with triggers and anchors | 60–90 min with your manager or AE |
| Day 2 | Filters & first list | A gated list with reason codes | Most of the day |
| Day 3 | Research briefs | 6–10 time-boxed briefs | 15 min per account |
| Day 4 | Score & decide | Decisions with reason codes | — |
| Day 5 | Prioritize | Ranked list; committee maps | — |
| Day 6 | T1 drafts | First touches; sequence plan | — |
| Day 7 | Pipeline & review | Clean pipeline; your baseline | — |
Days are working days, so the build spans about a week and a half. Source: Implementation Workbook, Progress Tracker.
Research
Fifteen minutes. Three passes. Then decide.
Research is time-boxed per account, with one 5-minute extension. A visible timer is part of the method.
- Pass 1 · 3 minThe gate
Exclusions first, then required criteria: true, false or unknown.
- Pass 2 · 7 minTriggers and pain
Log each trigger with source, tier and date; set Timing and Pain.
- Pass 3 · 5 minFit and value
Preferred checks, Buying potential, Strategic value and a one-sentence relevance statement.
Outreach
Six touches, each with a job
The sequence runs on working days from T1. In the Operating Workbook, T2–T6 dates appear once T1 is sent and logged.
- T1Day 1EmailOpen with the trigger
- T2Day 3LinkedInBecome a recognizable name
- T3Day 5CallAttempt a live conversation
- T4Day 8EmailAdd new value
- T5Day 11Email or LinkedInMulti-thread: second role
- T6Day 15EmailClose the loop
The rhythm
Every day, and every Friday
Sequence
Due touches first; reply to Engaged accounts.
Research & plan
One account end to end: brief → decision → roles → T1.
Pipeline
Stale check; next actions dated.
Weekly review
Record → compare → locate → inspect → change one.
Stop guessing which accounts deserve your time.
Get the three modules as one system — the rules, the build, and the daily engine.