Resources
Method notes and reference
The vocabulary and the core rules of the system, published openly. The products show how to apply them.
Reference
Prospecting glossary
The 19 terms used identically across all three modules — from gate and trigger window to cohort and next action.
Read the glossary InteractiveThe qualification rule
Score an account 0–3 on five dimensions and see the decision, reason and priority tier.
Try the rule MethodThe 15-minute research time box
Three passes — gate, triggers and pain, fit and value — and the stop rule.
See the passes ModelThe ten-stage operating model
From ICP to optimization: the question each stage answers and the output it hands on.
Explore the stagesStop guessing which accounts deserve your time.
Get the three modules as one system — the rules, the build, and the daily engine.